Most industrial companies have a commercial function that was built for a smaller, simpler version of the business. Townsend Franklin works across the full stack to close the gap between the product and the market performance it deserves.
Every recommendation comes with an implementation path. We do not hand off a slide deck and disappear.
We build programs the team can sustain. What we leave behind is more important than what we build while we are there.
We work inside the commercial function — not above it. Real problems move faster than advisory relationships.
The foundation of every engagement. Townsend Franklin builds the commercial strategy from the market back — starting with how buyers buy, what the competition is leaving on the table, and where the business has a defensible right to win.
Industrial buyers have long cycles, multiple stakeholders, and low tolerance for a sales process that does not match how they actually buy. Townsend Franklin builds the sales infrastructure — process, enablement, and measurement — that converts pipeline into revenue.
Marketing that cannot be tied to revenue is overhead. Townsend Franklin builds the marketing and digital infrastructure to generate leads, support the sales process, and measure what is working — from brand through close.
Most conversations start with a 30-minute call to map the commercial gaps. We will tell you honestly whether an engagement makes sense and what it would look like.